About That Franchise Guy

My name is John, aka That Franchise Guy. I got started in business and franchising when I was only 20. In 1988, as a junior at The University of Southern California, I joined my first franchise, Student Painters.

I soon settled into a corporate mortgage-banking career in Orange County, CA. My wife Melanie was also in mortgage banking and by 2005 both of us were feeling burned out. We knew there was something better for us.

I knew I didn’t want to go work for someone again and owning a business would give us the lifestyle we wanted. But Melanie is fairly risk-averse and frankly, I didn’t have any grand idea to get behind. I quickly looked to franchising thinking franchises mitigated a lot of risk plus they solved my problem of not having a product or service to build my business around.

I want to help you and have been where you are today. I found the dream. Let me lead you to yours. If you are ready to get started, click the Assessment link. Click Read More for more of my story…

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I began investigating franchises, online mainly, and struggled with overwhelming amounts of information. It made sense that a franchise was like following a recipe and as long as I did so, my odds of success should go up significantly. I got it. But I had trouble finding the right opportunity for us. I really needed someone to guide me as the amount of information and how to break it down was overwhelming.

When I came across a franchise consultant, a light bulb went on. Much like franchise companies themselves, he had a process and as long as I followed his process, I was assured we’d find a business that was a good fit for our background, skill set, lifestyle, finances and of course a business we like as well! We had a series of consulting calls including one where we reviewed my business personality assessment (Try it out for yourself! Take Assessment Here). I quickly got to the stage with the consultant where he presented a few franchise ideas. One of the concepts was called BounceU.

The consultant made the introduction and I began speaking directly to the franchisor. They also had their process to follow and I was assured that all my questions would be answered before ever being awarded an opportunity to purchase a franchise. My consultant helped me understand everything in the process. I was given opportunities to call current franchisees and ask them anything I wanted to about the business. Every step along the way was really just about taking the next step. My consultant coached me through it culminating with an invitation to “Discovery Day” where we visited corporate headquarters, went through detailed training and met all the leadership in person. We also got to tour a facility and see the business in action.

We signed our franchise agreement shortly thereafter and set upon launching our new business. Our business took off almost immediately. We have been number 1 in the system for our market size (DMA under 1 million people) since the first year. Franchise systems helped us develop a team to operate our business while I focused on leading the team. We’ve made good money on it working a lot less than full time. Melanie has been fully involved in all the kids’ activities. I had time to open a 2nd BounceU in Las Vegas, coach kids baseball and soccer, pitch in with boy scouts all while training and teaching martial arts several times a week.

Its 2017 and we still operate our BounceU of Tulsa. But by 2014 I was ready for more. I evaluated a few concepts to bring to Tulsa, but in the end, I kept thinking about that consultant and the original process I went through. I want to do THAT. I got started early in 2016 forming Lakeport Franchise Group and Lakeport Consulting Group, LLC helping others learn about franchising and achieving their dream of starting their own business. Franchises change lives and I am so honored to be playing a role in helping people. If you’d like to talk to me abut how the process works or if a friend or family member might be interested in starting a business, message me on My LinkedIn Page or email me at John@LakeportFranchiseGroup.com

Franchising has worked out very well for me. We operate one award winning franchise. We opened and sold a 2nd in Las vegas. For 6 years I worked with corporate leadership on the direction of the brand as a member of the franchise advisory council. I learned a lot about operating a franchise at the highest level. I have many years of experience as a franchisee AND I understand the perspective of Franchisors. Very few Franchise Consultants can bring that sort of experience and advice to their clients. They have not lived it. I’m so excited to now be using that experience to help others achieve their dream.

I need to point out that franchising doesn’t work out for everyone, however. I know quite a few franchisees who owned BounceU’s and ultimately had to close them after years of struggle. It was painful to watch. I share that downside only to be clear that while I am a huge believer in franchising, and I know 100% without reservation that it can change lives for the better, that starting a business, even with the help of franchising, is not for everyone. To suggest that everyone can be successful in any franchise just by making the investment would be irresponsible. The truth is though, MOST people with a little direction and a lot of drive, can be successful IF they are directed to a franchise company that has a model and support that match their personality, background, skills and lifestyle needs. Fortunately we have a lot of tools and experience to help you with that match.

Would you like to find out if you have the potential to be a successful franchise owner and which franchises match your profile? One of our tools is a short online assessment of your values, skills and compatibility. Oh and it’s free! In 5-7 minutes answering a few questions, you get a good idea about your potential to succeed as a business owner and franchisee. We also can work with your evaluation and use it to direct you to franchise companies where you are likely to be most successful given your profile. Follow the link below and take this short assessment! It’s free and fun to see how you fit in the world of franchise opportunities. Try it out and please share it with your friends!

Business Builder Personality Assessment


” I’ve worked with several Franchise Consultants and already owned a franchise business. John really knows his stuff and such a pleasure to work with! He did a great job matching the client with franchise business as well as moving things along during discovery process. I am thrilled with the new business he helped me select! Highly recommend John!! “

Josephine SuryonoBounceU, Franchise owner
AtWork, Franchise owner